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Author: Mark

Who actually owns your company culture?

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You want to really know about the culture of a company? Just ask any executive this simple question: […]

February 4, 2021 Leadership

That 6/10 employee is killing your culture

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Right now there is a type of person that is absolutely killing the morale of your team and […]

December 15, 2020 Leadership

Copy Is the Bedrock of Good Strategy

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I had the immeasurable pleasure of teaching at the University of Alabama this past spring in their Minerva […]

December 9, 2020 Strategy

Naming Things, Part 1: Conventions

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Naming a product or company is probably my most favorite creative assignment of all. I’ve gotten asked to […]

November 30, 2020 Strategy

The Sandy Lyle Principle

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I have a confession to make. I love Along Came Polly. And I love it for three simple […]

November 27, 2020 Strategy

Everyone Should Be Fired Once

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There may be no more humbling experience than getting fired. And as a leader and a manger, there […]

November 26, 2020 Leadership

Creative is Strategy. And Vice Versa.

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I once had a client give me the highest compliment of my professional career. Well, at least my […]

November 24, 2020 Strategy

The Stockdale Paradox

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If you spend any time with me, you’ll hear me cite Jim Collins at some point. Whether it’s […]

October 11, 2020 Leadership

The weight of growth

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Much like leadership, the sea is often a lonely and terrifying place. I’ve read enough Melville and Homer […]

October 9, 2020 Leadership
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