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Tag: Branding

Naming Things, Part 1: Conventions

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Naming a product or company is probably my most favorite creative assignment of all. I’ve gotten asked to […]

November 30, 2020 Strategy

The Sandy Lyle Principle

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I have a confession to make. I love Along Came Polly. And I love it for three simple […]

November 27, 2020 Strategy
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